Instagram on Mondays, LinkedIn on Tuesdays and Facebook on weekends … Discover the best shooting windows for your social marketing strategy.
Each social network has its best shooting window, according to a study of the CoSchedule platform, formatted in an infographic by our partner Statista. Monday and Thursday are the best days to post on Instagram. Tuesday, Wednesday and Thursday for LinkedIn and the weekend for Facebook, Thursday to Sunday.
Time side, it seems more appropriate to post on Intagram in the early morning, 8 to 9 hours, late afternoon, 17 hours and … 2 am. On Facebook, it’s at 9, 13 and 15 hours that posts have the most reason.
Statista publishes a portal of studies and statistics from over 18,000 sources.
The Best Time to Post on social networks?
Communicating well on social networks is a question of timing. One of your main concerns to maximize your impact should be to determine the best times to publish on social networks. To help you, here are the best standard moments to post on Facebook, Twitter and others!
To determine the best times to publish on your social networks, there is no miracle recipe. You will have to do tests, publish your posts at different times and follow the statistics of your publications. Unfortunately, this will require months of experience to effectively define when to publish on your social networks to maximize the impact of your actions.
And then how to start?
To accompany you in your reflection, I propose to support you on this excellent infographic realized by QuickSprout and that we will detail in this post. We’ll see when to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google Plus.
The Best Time to Post on Facebook?
The best days to post on Facebook: Thursday and Friday
On Facebook, 81% of publications are published during the work week, from Monday to Friday. However, we note that the publications with the highest engagement rate are published on Thursday and Friday. Indeed, posted posts from Monday to Wednesday have a commitment rate 3.5% lower than posts Thursday and Friday.
The best hours to post on Facebook
To get the most shares, you’ll need to post your Facebook posts at 1pm. To get the most clicks, prefer a publication at 15h. More generally, plan your publications between 9am and 7pm to obtain a minimum of results.
When to publish on Twitter?
The best days to post on Twitter
Unlike Facebook, a difference exists in B2B (communication for professionals) and B2C (communication for individuals). In B2B, the best days to publish on Twitter are from Monday to Friday, which is only common sense. In B2C, the best days to post on Twitter are from Wednesday to Sunday.
On Twitter B2B, we note that the commitment rate is 14% higher in the week than during the weekend. In B2C, the engagement rate is 17% higher on weekends than on weekdays. Wednesday is also a very relevant day for B2C communication.
The best hours to post on Twitter
To get the most retweets, you’ll need to post your Twitter posts at 5pm. To get the most clicks, prefer a publication at noon or 6pm. More generally, plan your publications between 9am and 7pm to obtain a minimum of results.
According to Twitter, users are more likely to use the social network while traveling on public transit or during business hours.
When to publish on LinkedIn?
The best days to publish on LinkedIn: Tuesday, Wednesday and Thursday
According to the infographic, the best days to post on LinkedIn are from Tuesday to Thursday. In my experience, I even recommend that you simply focus on Tuesday and Thursday to publish on LinkedIn. Indeed, Tuesday and Thursday are the most available days for decision makers. Mondays and Fridays being the weekends, there is a lot to prepare and attention and sometimes less. Wednesday is often the privileged day for employees benefiting from the 80%.
Another interesting statistic that we find in computer graphics: 93% of B2B marketers position LinkedIn as the most effective social network to communicate.
The best hours to publish on LinkedIn
For the best clicks and engagement rates on LinkedIn, the preferred slots are from 7am to 8am, from 10am to 11am and from 5pm to 6pm.
When to publish on Instagram?
The best days to post on Instagram: ALL!
Unlike previous social networks previously analyzed, Instagram posts have no significant differences in performance according to their day of publication. Note that the commitment rate is slightly higher on Monday and slightly lower on Sunday.
The best hours to post on Instagram
Again, unlike the social networks we studied earlier, the best times to publish on Instagram are the hours not worked. It is often said that the less people want to work, the more they are on Facebook. This saying does not hold for Instagram.
Privilege the slot 17h / 19h to publish on Instagram to get the maximum benefit.
When to publish on Google +?
The best days to publish on Google +: Monday to Friday
The typology and behavior of Google Plus users are quite close to LinkedIn users. So, to maximize the impact of your publications, plan to publish from Monday to Friday. The day of the week to promote to publish on Google Plus is Wednesday.
The best hours to publish on Google +
According to Buffer, social networking software, the best time slot to publish on Google Plus is from 9am to 11am.
BONUS: Some of my tips for publishing well on social networks
To go further and allow you to publish at the best time on social networks, I will end this post with two of my tips and an important note.
As you will have noticed, the best time to publish varies from one social network to another. I therefore recommend you to keep a publication calendar and equip yourself with a social networking tool like Buffer or Hootsuite. These tools allow you to plan your publications for all of your social networks and not having to stand in front of your PC or Smartphone to post at the moment M.
Another tip that allowed me to significantly increase the impact of my actions on social networks: rather than publish on social networks at full hours – 8h or 15h types – prefer to publish 5 minutes before or after – for example 14h55. Why ? In fact, it’s common sense: people often have appointments at peak times, so 5 minutes before they are often waiting and spend so this free time on their smartphone. Also, when they come out of RDV, they have the same reflex: they take out their smartphone to be sure of not missing anything during their appointment. Posting on social networks 5 minutes after a full hour is therefore also relevant.
Finally, these tips and the best times to publish on the social networks delivered in this article are standards. To maximize the impact of your actions, you will inevitably follow the statistics available to you via social networks or Google Analytics. Consumer behavior varies from one market to another, so it’s a safe bet that these moments will not necessarily suit your communication!